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Editorial: bnt newsroom. Advertising is placed by the bnt business team and labeled. Partner pages are written by the partners and labeled. Technology: AEOPress (no editorial role).

Las secciones de negocios funcionan con AI Hompy (aihompy.com) — abre la tuya gratis

Converted prices are approximate (Oct 2026 sample rate); billed in KRW.

Automated checks only — not yet reviewed by assistive-technology users. Hub pages allow AI search crawlers for citation; training crawlers follow bnt policy. · About K-STYLE · Corrections log · Informar un error de traducción

My Seoul lookbook

Nothing saved yet. Tap ♡ Save on a look, a star style or a place.

A person in a grey coat walking down a tree-lined Seoul street in autumn, seen from behindGenerada por IA · ficticia
bnt K-STYLE · Autumn 2026

The look you saw. Where it came from. Where to get it in Seoul.

Star looks explained, our own pictorials with every detail credited, step-by-step guides by budget, and a Seoul guide where the salons, clinics, shops and restaurants keep their own facts current.

Star StyleSeoul Guide

Star Style this week

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A floor-length navy column dress on a red carpet, from behindGenerada por IA · ficticia
Actor J. (fictional)
The navy column dress on the Busan red carpetFilm festival opening, Busan · 2026-10-04
An oversized grey coat with a hood underneath at an airportGenerada por IA · ficticia
Idol M. (fictional)
The oversized grey coat at Incheon airportDeparture for Tokyo, Incheon Airport · 2026-09-30
A broadcast-style still: natural skin, brushed-up brows, no faces shown in fullGenerada por IA · ficticia
Actor J. (fictional)
Episode 4: the no-makeup makeupDrama 'Example' episode 4, broadcast · 2026-10-07

Latest pictorials

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Close-up of a cheek with a soft highlight on the upper cheekbone; skin texture visibleGenerada por IA · ficticia
Pictorial · 2026-10-02

Glass skin, no filter: a studio morning with actor J. (fictional)

A person in a grey short coat walking down a wet Seoul street, from behindGenerada por IA · ficticia
Pictorial · 2026-09-18

Street grey: idol M. (fictional) in three coats

Close-up of a cheek with a soft highlight on the upper cheekbone; skin texture visibleGenerada por IA · ficticia
Question
How is the 'glass skin' look in this pictorial done?2026-10-02 · Photo Park Chanhyuk (fictional)
Shoulder-length hair with blunt ends, seen from behindGenerada por IA · ficticia
Question
What cut is actor J. wearing in this shoot?2026-10-02 · Photo Park Chanhyuk (fictional)
Detail of a grey wool-blend coat with dropped shoulders over a white teeGenerada por IA · ficticia
Question
What is the grey coat in the street pictorial?2026-09-18 · Photo Lee Seo (fictional)
Wet-look hair combed straight back, seen from behindGenerada por IA · ficticia
Question
How was the wet-look hair done?2026-09-18 · Photo Lee Seo (fictional)

Seoul by neighborhood

Seoul Guide →
HAN RIVER · 한강MyeongdongHannamSeongsuCheongdam
A busy Myeongdong shopping street, signs blurredGenerada por IA · ficticia
Myeongdong1 places
A sloped Hannam streetGenerada por IA · ficticia
Hannam4 places
Brick warehouses turned shops in SeongsuGenerada por IA · ficticia
Seongsu3 places
A quiet Cheongdam street with boutiquesGenerada por IA · ficticia
Cheongdam3 places

Schematic map, not to scale. Pins open the neighborhood; ranking inside never uses saves, ads or tiers.

bnt health & beauty desk · Seoul clinics

Skin concerns on a trip to Seoul — calm guidance and verified clinic facts

Open Skin & Clinics →

Organized by skin concern, not by procedure names. Editorial articles quote board-certified dermatologists; clinic pages carry facts only under Korean law (D50).

Redness & sensitive skinDryness & tight skin after flyingPores & T-zone shine on cameraUneven tone & dark spotsSun & outdoor days in Seoul
Autumn leaves and a glass of water by a windowGenerada por IA · ficticia
bnt health & beauty desk · 2026-10-08
Seoul in October: dry wind outside, warm air inside — what dermatologists tell visitors

Visitors often arrive after a long flight and buy five new products on day one. Two Seoul dermatologists explain why doing less for the first 48 hours makes any consultation more useful.

Reporter Park Jihye, bnt health & beauty desk (fictional)
A notebook, passport and pen on a deskGenerada por IA · ficticia
bnt health & beauty desk · 2026-10-05
Visiting a dermatology clinic in Seoul as a foreigner: how booking, interpretation and registration work

Under Korean law, clinics registered for foreign patients and licensed medical-tourism agencies have specific roles. Knowing three facts before you book saves misunderstandings at the desk.

Reporter Park Jihye, bnt health & beauty desk (fictional)

Seoul dermatology clinics in the guide: 4 clinics (facts only, no treatment claims) · See clinic facts →

Get the Look

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Five glass-skin steps laid out: toner, moisturizer, cushion, highlighter, lipGenerada por IA · ficticia
Get the LookGlass skin in five steps5 steps · Tried by bnt: Editor Kim Yeonsu (fictional)
The same grey short coat styled three ways: street, airport, officeGenerada por IA · ficticia
Get the LookThe grey short coat, three ways4 steps · Tried by bnt: Editor Heo Jeongeun (fictional)
A blunt layered cut, air-dried, seen from behindGenerada por IA · ficticia
Get the LookBlunt layers: what to ask your stylist4 steps · Tried by bnt: Editor Kim Yeonsu (fictional)

Questions readers ask

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Question

Traducción por IA

¿Cómo se logró la «piel de cristal» de esta editorial?

Hidratación en capas, una base cushion fina y un iluminador solo en los pómulos — hecho por Studio Arz, fotografiado el 2 de octubre de 2026.

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Question

Traducción por IA · En este prototipo el contenido se muestra en inglés.

What cut is actor J. wearing in this shoot?

A soft layered cut with the ends left blunt — by Salon Mun, 2 October 2026.

Source →
Question

Traducción por IA · En este prototipo el contenido se muestra en inglés.

What is the grey coat in the street pictorial?

A wool-blend short coat from ORU Apparel (brand stated by the stylist), shot 18 September 2026. Price not confirmed.

Source →

Run a salon, clinic, shop or restaurant in Seoul?

Your page in the Seoul Guide may already exist. Claim it, see what AI search answers about you today, and keep it right — free to open.

Press-to-Proof · GratisJeongsik Bap (fictional)

Facts only, 9 languages, free

Press-to-Proof · Proof SiteSalon Mun (fictional)

+ official site, FAQ, booking — ₩1,000,000 (≈ EUR €670) / year

Press-to-Proof · Proof PremiumHayan Dermatology Clinic (fictional)

+ AI spokesperson, Consult First — ₩1,000,000 (≈ EUR €670) / month

See the demo

Publicidad — colocada por el equipo comercial de bnt

PUBLICIDAD Brand content · bnt (sponsored)

Sensitive-skin routines with LUNE — autumn 2026 campaign

A three-month campaign by the bnt business team. Advertising — labeled, and kept apart from the newsroom.

See the campaign